History of the Internet & Marketing Techniques for Film

This lesson in FTVNM, we discussed many ways that film companies can market their films to target audiences today, as well as in previous years (when the internet and social media weren't an existing marketing platform).

History of The Internet

We started off by briefly learning about the history of the internet. This was because, my class and I are at such a young age that we weren't old enough to understand what the internet was and how it developed. This type of advanced technology was already existing and we grew up with it our whole lives.

• The internet began as Interconnected node networks.
• It was developed by DARPA as a way for America to communicate with other parts of the country in cases of a nuclear war striking. (defence communication)
• The terminator is a system of networks that is indestructible. 
• The first message sent through the internet was “Hello :)”
• It was like morse code but faster
• The internet is all 1’s and 0’s
• All data is stored online. 
• The very first search engines were called meta-tags.
• Google was developed in 2003
• Data of everything in the internet are stored in internet centrals that are based in many different countries around the world
• Marketing on the internet, they can see what you’ve been searching and recommends films and things that you would be interested in
• Many people, without knowing it are being manipulated and influenced

Marketing Techniques for Film

With the information we had learned about from hearing a brief overview of the history and development of the internet, we were able to answer these 2 questions.

"What are some recent marketing techniques that have evolved…

... in the last 10 year with Wed 2.0?"

• Flash Player Animation
• Improvement of visual quality in trailers and videos
• Flexibility, accessibility and easy upload to the internet data base
• Moving gifs

... in the last 5 years with Social Media?"

• Instagram
• Facebook
• MySpace
• Snapchat
• Blogging and Vlogging