Male Stereotypes in the Media

Old Spice Man:

• Stereotypical abs, muscles, handsome
• Tells men they need to step up their game
• Men need to be able to build things for their wife
• Walks on water like Jesus does
• No one can look like him, BUT they can smell like him
• Tells men that they need to step up their game
• Spa represents wealth, and relaxation
• Selling an unrealistic expectation of men

Solo Man:

• Buff, strong man who is adventurous and tan
• Men need to be strong and athletic
• Has the ability to wrestle a crocodile/alligator
• If they have the solo, they will be strong like that man
• Can survive in the wilderness on his own
• Successfully takes on tough situations 
• Willing to take control of a situation
• Sloppy and messy when he drinks the solo
• Men should be intimidating as he looked at the crocodile with a death stare

Coca-Cola AD:

• Man does all of the handy work; mowing the lawn
• Women always stick together in groups to gossip and 
• The man is confident in his body, showing off to the women
• He was objectified
• Abs, Muscles, Confidence, Hotttnnnessssss
• "Everyday is a perfect day if you drink coke"
• The lawn mower had a hypnosis wheel on it symbolises how he hypnotised the women into falling into a 'love trans'

Lynx AD:

• The only thing men care about is getting the beautiful women 
• Men don't have to have brains, just lynx
• Women are angels, innocent, beautiful, attracts attention all the time
• The man isn't a sexualised as he is just a normal guy
• He isn't buff or ripped implies that they don't have to be as attractive as women "as long as you use this product you attract all the girls"
• All the other women other than the angels are not conventionally attractive
• Men are willing to drop what they're doing to stare at the women

Calvin Klein Underwear:

• He's buff, and fit, STRONG
• Attractive face
• Positioned to show all of his muscles
• He's sweaty which implies he's been doing physical work
• Raw
• Tattoo implies the bad boy appeal
• Male stereotype to have hairy armpits
• Teasing the viewers by revealing some "lower-area" skin
• Red background represents romance and lust 

Azarro Men's Fragrance:

• The only purpose of men is to attract women
• Man is fully clothed, conservative and classy
• Rather a pretty boy than a buff and strong man
• Targets almost feminine and classy men
• Use of celebrities to attract more people
• Men are supposed to be womanisers 

Omega Watches Watches:

• James Bond; famous movie character
• Dark mysterious and black - negative space
• Sells class, also fully clothed, rather than sexiness
• Serious face, men are to be serious
• James Bond is smart, good-looking, gets all of the women, classy

Twilight Trailer:

• Men are always pining for the female character
• The female is the object of their affection, Bella is all they care about
• They fight over the woman
• Dominant, strong and protecting 
• "I'll protect you, I'll fight for you"
• Brave, attractive and tall