Monday, 8 February 2016

Social Media Research

INSTAGRAM



Founded by: Kevin SystromMike Krieger (Burbn, Inc.)
Founded when: October 6, 2010; 5 years ago
Founded where: San Francisco
Purpose: Instagram is a social media app that allows users to share photo's and video's either publicly or privately onto their profile for people to see. They can also be shared through a variety of other social networking platforms, such as FacebookTwitterTumblr, and Flickr.
Why people get attached: I think one of the main reasons why people really like Tnstagram is because it is basically a collage of photo's that represent the part of you that you want to show everyone else. There is an option to have an ongoing 'theme' between your photo's to make it aesthetically pleasing to look at. Also, there has been an obsession with the amount of 'likes' that you get on a photo, giving value to the idea of being popular and having more 'followers'.

Positives:
  • Instant sharing of photo's that you take
  • Connecting with other people on a platform of sharing videos and photo's
  • Showing people interesting things that are happening in your life
  • Be informed about what is happening in other people's lives
Negatives:
  • Obsession with gaining heaps of followers and being popular, usually followed by a frustration in not being able to do so
  • Obsession with getting many likes from people and, again, followed by a frustration in not being able to do so
  • People judge other's by the way they present themselves through instagram

SNAPCHAT



Founded by who: Evan SpiegelBobby Murphy, and Reggie Brown
Founded when: September 2011; 4 years ago
Founded where: Stanford University
Purpose: A social media platform to allow users to send photos, videos and messages to people for a certain amount of time. 
Why people get attached:

Positives:
  • You can see if someone has read your message
  • Instant deletion of images
  • No one can save it, also you can see if screen shotted
  • You can see and share your daily life
  • You can see important events happening around the world
  • Live video call
  • Send messages and videos and photo’s instantly
  • More privacy and choices in who can see your photo's
  • Funny effects
  • Promoting businesses
Negatives:
  • Every post on snapchat is saved in the headquarters
  • People can screenshot things and that can turn into blackmail
  • Can be used as a platform for sexting
  • Easy target platform for cyberbullying
  • You can only look at a picture for a certain amount of time (can also be a pro)
  • Ads can give a bad image and have a bad influence on people at young ages

TWITTER



Founded by who: Jack DorseyNoah GlassBiz StoneEvan Williams
Founded when: March 21, 2006; 9 years ago
Headquarters: San Francisco, CaliforniaUnited States
Purpose: Twitter is an online social media site that allows it's users to read and posts of no more than 140 characters (what they call tweets), and to attach photo's and video;s to them. Users from around the world can give small updates on their life and keep updated on what is happening in other people's lives through this platform. Celebrities are big users of twitter and use it to keep in contact with their fans and grow a relationship with them on a small level.
Why people get attached: All types of celebrities are almost constantly updating their lives on twitter. Fans are being notified, for example when a new song or music video comes out, if or when they are having a meet and greet, and fans love this sort of news! Also, twitter users find tweeting a way to share some funny or relatable posts to capture the interest of other people.

Positives:
  • Instant sharing of events in your life
  • Instant notifications of events in other people's life
  • Small businesses can grow audiences on twitter
Negatives:
  • You are limited to only 140 characters
  • Too many promotions on twitter can be really irritating, and some businesses take it way too far
  • People can become addicted to stalking celebrities lives on twitter

TUMBLR



Founded by who: David Karp
Founded when: February 2007; 9 years ago
Headquarters: New York CityUnited States
Purpose: The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs, as well as make their blogs private.
Why people get attached:

Positives:


Negatives:


    FACEBOOK


    Founded by: Mark Zuckerberg
    Founded when: February 4, 2004; 12 years ago
    Headquarters: Menlo Park, California
    Purpose: People to connect with other people.
    Why people get attached:

    Positive:

    • Instant contact with people around the world
    • Freedom of speech
    • Quick and easy to post and message people
    • Promotions for businesses
    • Funny, entertaining, and educational posts and video's

    Negative:

    • It is easy for people to comment bad things
    • Mixed messages in communication
    • People can easily stalk you; pedophiles
    • Future employers can find anything that you posted from years ago
    • Any content can be shared anywhere and can end up in the wrong hands
    • Viral video's

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